Frontiers in Art Research, 2025, 7(4); doi: 10.25236/FAR.2025.070410.
Wan Hailu1,2, Wang Yaning1, Wang Chao1
1Guangxi College of Mechanical and Electrical Technology, Nanning, 530007, Guangxi, China
2Guangxi Engineering Research Center for PV-Storage-Direct Current Flexible Technology, Nanning, 530007, Guangxi, China
With the advancement of the Belt and Road Initiative, comprehensive cooperation between China and Thailand has been increasingly strengthened. The tourism industry is experiencing rapid growth, and cultural and creative tourism products have become especially popular. Their innovative design and intelligent application have attracted widespread attention. Digital and intelligent design not only enhances the appeal of products and improves user experience but also boosts the market competitiveness of cultural and creative goods. Effectively leveraging digital technologies to innovate both product development and promotional strategies is essential for adapting to globalization and shifting consumer demands. This study explores how digital and intelligent design can be applied to Sino-Thai cultural and creative tourism products, aiming to enhance cultural exchange and promote the growth of the cultural tourism industries in both countries.
Cultural and creative tourism; Digital and intelligent design; User-centered design
Wan Hailu, Wang Yaning, Wang Chao. A Study on the Digital and Intelligent Design Pathways of Sino-Thai Cultural and Creative Tourism Products. Frontiers in Art Research (2025), Vol. 7, Issue 4: 67-74. https://doi.org/10.25236/FAR.2025.070410.
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