Curriculum based ideological and political education is a comprehensive educational concept that regards the cultivation of moral character as the fundamental task of education. The primary task of vocational colleges in cultivating students is to cultivate applied talents that meet the needs of social development. Therefore, during all subject teaching activities, teachers need to attach importance to carrying out ideological and political education for students. Based on this, this study analyzes the necessity of applying ideological and political education in the development of modern education, summarizes the existing problems in the automotive marketing curriculum of vocational colleges, proposes specific ways such as scientific application of science and technology and transformation of educational concepts, in order to provide assistance and reference for the development of automotive marketing curriculum teaching in China.

Wenjing Liu. Teaching Strategies for Automotive Marketing Courses under the Background of Ideological and Political Education. International Journal of New Developments in Education (2025), Vol. 7, Issue 4: 59-65. https://doi.org/10.25236/IJNDE.2025.070409.

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