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Academic Journal of Humanities & Social Sciences, 2020, 3(5); doi: 10.25236/AJHSS.2020.030504.

Designing the Brand Identity of Gannan Normal University:Analysis the University Identity System(Uis) Detail Design of Universities in American

Author(s)

Rui Chen 1,2,a, Kristine Hwang 2,b

Corresponding Author:
Rui Chen
Affiliation(s)

1 Academy of Fine Arts, Gannan Normal University, Ganzhou, Jiangxi, China
2 School of Art and Design, Kennesaw State University, Kennesaw, Ga, Usa
a e-mail: sherrygaoxiaonv@hotmail.com
b e-mail: khwang@kennesaw.edu

Abstract

University Identity System (UIS) is an important part of the development of school brand identity, and it has been paid more and more attention to universities in China. Gannan Normal University built in 1958. It is a developing university with a distinct feature and a bright future. In 2016, the university passed the assessment of the Ministry of Education of the People’s Republic of China, and the quality of teaching and the level of scientific research have reached a new level. Therefore, the UIS design of Gannan Normal University is also imminent.

Keywords

Uis, Brand, Hakka culture

Cite This Paper

Rui Chen, Kristine Hwang. Designing the Brand Identity of Gannan Normal University:Analysis the University Identity System(Uis) Detail Design of Universities in American. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 5: 21-31. https://doi.org/10.25236/AJHSS.2020.030504.

References

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