Rui Chen 1,2,a, Kristine Hwang 2,b
University Identity System (UIS) is an important part of the development of school brand identity, and it has been paid more and more attention to universities in China. Gannan Normal University built in 1958. It is a developing university with a distinct feature and a bright future. In 2016, the university passed the assessment of the Ministry of Education of the People’s Republic of China, and the quality of teaching and the level of scientific research have reached a new level. Therefore, the UIS design of Gannan Normal University is also imminent.
Uis, Brand, Hakka culture
Rui Chen, Kristine Hwang. Designing the Brand Identity of Gannan Normal University:Analysis the University Identity System(Uis) Detail Design of Universities in American. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 5: 21-31. https://doi.org/10.25236/AJHSS.2020.030504.
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