Haoxiao Li, Yuntao Zhang
School of Economics and Management, Xidian University, Xi’an 710126, China
Collaborative consumption is an emerging consumption model to achieve rational allocation of resources by sharing the right to use idle resources based on Internet or mobile Internet. This study proposes a more comprehensive definition of collaborative consumption and five distinctive characteristics of collaborative consumption about economy, technology, ecology, society and institution. Based on the characteristics, this study presents a model of the influencing factors to explain consumers ' intention to participate in collaborative consumption. It develops and tests a structural equation model using partial least squares path modelling and survey data collected from a bicycle sharing users. The result indicates consumers' intention to participate in collaborative consumption is motivated by economic benefits, convenience, sustainability, sense of belonging and trust. The most important factor is convenience, the least influencing factor is sense of belonging. Furthermore, in order to promote sustainability of collaborative consumption, this study gives advice to enterprises in practice.
Collaborative consumption, characteristics, influencing factors, structural equation model, bicycle sharing
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