Academic Journal of Humanities & Social Sciences, 2025, 8(10); doi: 10.25236/AJHSS.2025.081005.
Sijia Hao
University College London, London, UK
With the accelerated advancement of global digitalization, social media has become an important platform for museums to conduct cross-cultural communication, playing an active role in showcasing China’s outstanding history and traditional culture, as well as in spreading the Chinese voice. Centering on the context of the social media era, this paper analyzes the successful experiences and advanced practices of institutions such as the Erlitou Site Museum of the Xia Capital in Luoyang, the Shanghai Museum, and the Palace Museum, both in China and abroad. From the perspectives of content innovation, narrative methods, application of new technologies, resource integration, and cooperative promotion, it explores strategies for the cross-cultural communication of museum artifacts in the age of social media. At the same time, it attempts to construct an effectiveness evaluation framework based on the three dimensions of cognition, emotion, and behavior, in order to better test the outcomes of communication and provide a basis for further optimizing strategies.
Museum Artifacts; Cross-Cultural Communication Strategies; Social Media; Effectiveness Evaluation Framework
Sijia Hao. Cross-Cultural Communication Strategies and Effectiveness Evaluation of Museum Artifacts in the Era of Social Media. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 10: 28-32. https://doi.org/10.25236/AJHSS.2025.081005.
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