Frontiers in Educational Research, 2025, 8(10); doi: 10.25236/FER.2025.081023.
Yue Ya
College of Economics and Management, Yunnan Agricultural University, Kunming, Yunnan, China
This paper aims to construct a hybrid teaching model for agricultural product online marketing based on the OBE concept and verify its effectiveness. Using questionnaires, interviews, and learning outcomes analysis, this study conducted a one-semester teaching practice with students majoring in marketing at an agricultural university. The results showed that this model significantly improved students' learning achievement, higher-order skills, and teaching satisfaction. The study recommends that agricultural universities strengthen the development of online teaching platforms and resources, support faculty role transformation, and establish continuous improvement mechanisms to cultivate agricultural product online marketing professionals adaptable to the digital age.
OBE Concept, Hybrid Teaching, Agricultural Product Online Marketing, Teaching Model
Yue Ya. Construction and Empirical Study of a Hybrid Teaching Model for Agricultural Product Online Marketing Based on the OBE Concept. Frontiers in Educational Research (2025), Vol. 8, Issue 10: 156-161. https://doi.org/10.25236/FER.2025.081023.
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