Research on the Communication Strategies of Traditional Culture under the New Media Environment

<p>Sidong Gao</p>

doi:10.25236/AJHSS.2020.030615

Academic Journal of Humanities & Social Sciences, 2020, 3(6); doi: 10.25236/AJHSS.2020.030615.

Research on the Communication Strategies of Traditional Culture under the New Media Environment

Author(s)

Sidong Gao

Corresponding Author:

Sidong Gao

Affiliation(s)

Shandong University of Technology, Zibo 255000, China

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Abstract

The rapid development and extensive application of new media technology have brought opportunities to the wide dissemination of traditional culture in the new era. In new media, it is necessary to broaden communication channels, give full play to the advantages of new media such as the Internet, WeChat, micro-blog and client, extensively use new technologies such as VR and AR, innovate the communication methods such as micro-video, film and animation, and promote the innovative communication of traditional culture in the new media era.

Keywords

traditional culture, new media, communication strategy, innovation

Cite This Paper

Sidong Gao. Research on the Communication Strategies of Traditional Culture under the New Media Environment. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 6: 135-141. https://doi.org/10.25236/AJHSS.2020.030615.

References

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[3] Information on: http://finance.sina.com.cn