In the context of the ongoing 'Belt and Road' initiative, the cross-cultural dissemination of China's excellent traditional culture faces a complex situation characterized by both strategic opportunities and multidimensional challenges. This paper focuses on innovating the pathways for the dissemination of traditional culture. By analysing the perceptions of Chinese culture in countries along the' Belt and Road' route, it highlights deep-seated issues such as cultural discounting, homogenization of subjects, and inadequate technical adaptation in current dissemination practices. The article aims to explore a dissemination model that balances cultural authenticity with contemporary adaptability. It proposes a multi-dimensional dissemination network led by the government and involving diverse stakeholders, as well as narrative innovation strategies based on digital technology and regional differentiated dissemination plans. The research findings have practical significance for promoting mutual learning among civilizations and can provide theoretical support for building an international dissemination system with cultural subjectivity.

Chunyan Pan. Research on the Cross-Cultural Communication Path of Chinese Excellent Traditional Culture under the Background of Belt and Road. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 11: 65-69. https://doi.org/10.25236/AJHSS.2025.081111.

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