Academic Journal of Humanities & Social Sciences, 2025, 8(11); doi: 10.25236/AJHSS.2025.081114.
Lin Haiyuan
Fuzhou Technology and Business University, Fuzhou, Fujian Province, China, 350700
Over the past two decades, substantial progress has been made in the research on title rhetoric, with the primary focus on genres such as advertising and news discourse. However, the rhetorical study of film and television drama titles has remained underexplored. This paper takes the rhetoric of overseas film and television drama titles as its research subject, and critiques the inadequacies in their translations—specifically, the failure to achieve the intended persuasive appeal and the obscuration of key information conveyed in the source texts. Its objectives are threefold: first, to highlight the indispensability of rhetoric in film and television drama titles; second, to identify the existing issues in their translation; and third, to propose preliminary insights into the criteria for handling the rhetorical translation of such titles.
Film and Television Drama Titles; Rhetoric; Translation Studies
Lin Haiyuan. Inappropriate Translation of Rhetoric in Film and Television Drama Titles. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 11: 84-88. https://doi.org/10.25236/AJHSS.2025.081114.
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