With the continuous expansion of the scale of new media platforms, the development of local online media, especially in third-tier and fourth-tier cities, is restricted. This paper explores the youth development path of local network media in third-tier and fourth-tier cities based on factor analysis model. And it used SWOT model to analyze the advantages and disadvantages of local network media as well as the existing opportunities and threats. Finally it put forward the following suggestions: firstly, strengthen technology to improve humanized service; secondly, do market research based on the development of local conditions; thirdly, build online and offline communities.

Qing Lv. Research on the Youth Development Path of Local Network Media in Third and Fourth Tier Cities Based on Factor Analysis and SWOT Analysis. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 6: 157-163. https://doi.org/10.25236/AJHSS.2020.030618.

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