The appeal of storytelling in ideological and political education is the key to achieving value guidance and emotional identification in ideological and political education. Based on the theory of narrative psychology, this paper explores the generation mechanism and improvement approaches of story appeal in ideological and political education. Starting from the intrinsic relationship between narrative and value recognition, it systematically studies and sorts out the problems existing in current ideological and political narrative practice, such as insufficient narrative depth, poor emotional communication, and formalization of technical application, construct a four-dimensional enhancement model of “narrative content reconstruction-narrative method innovation-technology integration empowerment-effect feedback evaluation.” Research shows that integrating the theoretical achievements of narrative psychology into the practice of ideological and political education can help promote the transformation of ideological and political education from knowledge imparting to value internalization and from one-way indoctrination to emotional connection by enhancing the psychological realism of stories, awakening deep emotional resonance, and creating interactive dialogue narrative fields. It provides theoretical references and practical guidance for enhancing the affinity and effectiveness of ideological and political education in the new era.

Le Wang, Zhuhua Zhang. Research on the Path to Enhancing the Appeal of Ideological and Political Stories from the Perspective of Narrative Psychology. Academic Journal of Humanities & Social Sciences (2025), Vol. 8, Issue 12: 29-35. https://doi.org/10.25236/AJHSS.2025.081205.

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