Academic Journal of Humanities & Social Sciences, 2026, 9(1); doi: 10.25236/AJHSS.2026.090110.
Zhang Haoran
West Yunnan University, Yunnan, Lincang, 677000, China
Since its launch in July 2021,the column "Let Me Tell You My Family's Xiaokang Story" in Guangming Daily has centered on the grand theme of "Xiaokang" (moderate prosperity),adopting the principle of "holding high,placing gently."Through innovative approaches-such as identifying small entry points within large narratives, focusing on ordinary individuals amid great historical transformations, and highlighting fresh,intimate storytelling within weighty themes-the column has broken away from conventional stereotypes associated with mainstream propaganda.By employing the form of oral history journalism,it positions ordinary citizens as narrative subjects,using vivid colloquial language,local dialects,proverbs,and rhymes to enhance authenticity and emotional resonance. Furthermore,through an integrated multi-media dissemination strategy across platforms,it achieves both online-offline synergy and broad audience reach.This practice not only fulfills the journalistic requirements of strengthening the "Four Strengths" (footpower, vision, brainpower, penmanship) and improving writing styles,but also aligns with the creative ethos of "warm realism"—confronting social realities while conveying warmth,hope,and human dignity.As such,the column provides a successful model for innovation in contemporary mainstream news reporting, effectively bridging ideological content with readability and enabling stories of moderate prosperity to genuinely resonate with readers.
Mainstream Propaganda; Grassroots Perspective; Warm Realism
Zhang Haoran. Mainstream Narratives Can Also Be Fresh and Light—A Review and Analysis of Guangming Daily's Column "Let Me Tell You My Family's Xiaokang Story". Academic Journal of Humanities & Social Sciences (2026), Vol. 9, Issue 1: 62-66. https://doi.org/10.25236/AJHSS.2026.090110.
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