This study aims to explore the learning challenges faced by Chinese Business English majors in an English-Medium Instruction (EMI) environment. Employing a mixed research methodology, the study conducted a questionnaire survey among 120 Business English majors from a university in Fujian Province and conducted semi-structured interviews with 15 of them. Quantitative data revealed that students encounter the most severe challenges in academic writing and professional terminology. Qualitative analysis further uncovered four core themes: difficulties in understanding and applying professional terminology, anxiety and avoidance of academic oral output, inefficiency in academic literature reading, and unfamiliarity with academic writing norms. The research findings indicate that Business English students in EMI programs face multiple challenges in transitioning from general English to academic English and Business English. Finally, this study proposes targeted suggestions from three aspects: curriculum design, teaching strategies, and learning strategies, aiming to provide empirical evidence and practical paths for enhancing the quality of EMI teaching in China.

Yao Yuyong. A Case Study of Learning Challenges among Chinese University Students in English-Medium Business Program. Frontiers in Educational Research (2026), Vol. 9, Issue 1: 130-135. https://doi.org/10.25236/FER.2026.090120.

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