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Academic Journal of Engineering and Technology Science, 2020, 3(5); doi: 10.25236/AJETS.2020.030510.

Research on the Selection of Sales Channels and Pricing for Perishable Products Based on the Pre-sale Strategy


Xiaozhuo Wu*, Sicheng He

Corresponding Author:
Xiaozhuo Wu

College of Management, Shanghai University, Shanghai 200444, China
*Corresponding author e-mail: wuxiaozhuo@shu.edu.cn


In order to solve the problems of overproduction and demand uncertainty of perishable products. Retailers often adopt the pre-sale strategy to understand the needs of consumers, and then take more reasonable pricing decisions and sales decisions. Based on the perspective of retailers, this paper studies how to determine the optimal selection of sales channels and pricing strategy in the advance selling when retailers are faced with different market environments.


pre-sale strategy, perishable products, selection of sales channels, pricing strategy

Cite This Paper

Xiaozhuo Wu, Sicheng He. Research on the Selection of Sales Channels and Pricing for Perishable Products Based on the Pre-sale Strategy. Academic Journal of Engineering and Technology Science (2020) Vol. 3 Issue 5: 71-80. https://doi.org/10.25236/AJETS.2020.030510.


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