Academic Journal of Humanities & Social Sciences, 2026, 9(4); doi: 10.25236/AJHSS.2026.090402.
Shuo Zhang
College of Humanities, Xi'an Shiyou University, Xi'an, Shaanxi, China
When discussing the mainstream cultural communication mode of youth-subculture discourse, communication adaptation theory emphasizes how individuals or groups adjust to different audiences' communication styles and modes in the communication process, providing a new perspective to find a balance between instrumental rationality and value rationality. In the context of fluid modernity, mainstream culture shows its acceptance and integration of youth-subculture elements through meticulous adaptation of discourse and adjustment of communication strategies. At the same time, it demonstrates its mainstream status through the dynamic representation power of modern media, and jointly builds a diverse and inclusive cultural ecology with youth-subculture amid cultural diversity and differences.
Youth-Subculture; Discourse transmission; Communication adaptation; Mainstream culture
Shuo Zhang. The Representation of the Power and Dynamics of Modern Media: The Mainstream Cultural Communication Mode for Youth-Subcultural Discourse from the Perspective of Communication Adaptation Theory. Academic Journal of Humanities & Social Sciences (2026), Vol. 9, Issue 4: 12-16. https://doi.org/10.25236/AJHSS.2026.090402.
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