Assessing medical tourism development potential is key to regional industrial upgrading. Taking Bozhou as an example, this study explores its health tourism potential evaluation methods and optimization paths. Based on the DPGT framework, it builds a 4-dimension evaluation index system (medical resources, tourism services, traffic, economic support), establishes an evaluation model using the coefficient of variation and weighted sum methods, and conducts empirical analysis with Bozhou’s 2014-2023 data. With TCM culture as the focus, the study puts forward several specific suggestions: we need to coordinate the "medical + tourism + wellness" industries, upgrade relevant infrastructure and intelligent services, optimize the layout of medical resources, enhance the promotion of the "North Huatuo" brand, and push forward the differentiated development of the three-level potential areas. It provides a replicable paradigm for TCM-featured health tourism and supports regional industrial upgrading and sustainable development.

Qing Gong, Han Zhang, Jingjing Zhou, Ao Wang, Rui Ke, Jingjing Li. Evaluation of the Development Potential of Health and Wellness Tourism in Bozhou. Academic Journal of Humanities & Social Sciences (2026), Vol. 9, Issue 5: 20-29. https://doi.org/10.25236/AJHSS.2026.090504.

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