Frontiers in Educational Research, 2020, 3(6); doi: 10.25236/FER.2020.030614.
Applied Technology College, Jiaxing University, Jiaxing Zhejiang 314200, China
At present, the development of rural e-commerce is an important part of Rural Revitalization in China. In the summer vacation of 2018, the author conducted a survey on foreign trade companies and foreign trade practitioners in rural areas of Jiaxing. By issuing cross-border e-commerce e-questionnaire and interviewing experienced foreign trade practitioners, the author investigated the development prospects of cross-border e-commerce industry in rural areas and the requirements of rural enterprises for cross-border e-commerce talents. Finally, the paper concludes the development prospects of cross-border e-commerce in towns and villages in Jiaxing area and the suggestions for cross-border e-commerce talent training path, namely: characteristic industry development, government support, school enterprise cooperation.
Rural cross-border e-commerce, Personnel training and cultivation, Path and method
Su Na. An Investigation on the Cultivation of Cross-Border e-Commerce Talents in Rural Areas---Taking Jiaxing as an Example. Frontiers in Educational Research (2020) Vol. 3 Issue 6: 45-52. https://doi.org/10.25236/FER.2020.030614.
 Zhou Yanru (2020). Cross border e-commerce talents training under “One belt, one road initiative” [J], China Market.
 Han Yan (2018). Research on the application of practical teaching method in the course of cross-border e-commerce operation [J], Foreign Economic Relations & Trade.
 Jiaxing Statistics Bureau (2018). 2017 Jiaxing National Economic and Social Development Statistical Bulletin[R], April 7
 (2019).This paper is part of study achievement of the project “Reform and Practice of Blended Teaching in Business English major course under the background of Internet+ --- taking Foreign Trade Correspondence Course as an example.
 Su Na is a lecturer of the Applied Technology College of Jiaxing University, and her research interest is Business English teaching, foreign trade and cross border e-commerce practice teaching.