As consumer-oriented market economies expand, advertising design has increasingly exhibited ethical anomie—information misguidance, cultural prejudice, and excessive commercialization—that adversely affects social values and consumer rights. Grounded in Marxist ethical principles (all-round human development, critique of capital-driven alienation, and social fairness), this paper analyzes, from a historical-materialist perspective, the manifestations and generative mechanisms of such anomie through overseas and domestic cases. It then constructs a multi-dimensional adjustment mechanism comprising value guidance, multi-subject practice, institutional supervision, and a public-feedback closed loop. The findings indicate that Marxist ethics provides critical theoretical resources for exposing capital-logic transgression in advertising creation, curbing capital alienation to achieve a dynamic balance among commercial benefits, social responsibility, and human-oriented values.

Ying Wu. Research on the Adjustment Mechanism for Advertising Design Anomie from the Perspective of Marxist Ethics. Academic Journal of Humanities & Social Sciences (2026), Vol. 9, Issue 8: 8-14. https://doi.org/10.25236/AJHSS.2026.090802.

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