Sichuan University of Science & Engineering, Zigong Sichuan 643000, China
Chinese liquor culture is broad and profound, and it varies from place to place. The image of Sichuan liquor culture has been affirmed by consumers. When doing packaging design in the context of creative industries, we should consider whether it can be included in the regional culture, and carry forward and inherit the regional culture of Sichuan liquor integrated into the blood. The author analyzes Sichuan liquor culture in different regions, and then analyzes the inheritance and development of regional culture in the packaging design of Sichuan liquor by combining creative industries.
Creative industry, Packaging design of sichuan liquor, Regional culture, Inheritance and development
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