Yuefei Wang1, Han Deng2
1 School of Science and Technology International Education, Suzhou University, Suzhou Jiangsu, 215325, China
2 School of Politics and Public Administration, Suzhou University, Suzhou Jiangsu 215325, China
With the acceleration of the globalization of scientific and technological innovation, innovation ability is of more and more significance to an enterprise. In the world environment, e-commerce based on the Internet is also developing rapidly. At present, some e-commerce enterprises in China gradually use cloud computing. This paper uses the knowledge of strategic management and technological innovation to analyze the current state of the Internet industry with Alibaba cloud computing Co., Ltd. as an example. This paper analyzes the advantages and disadvantages of Alibaba cloud through profitability analysis and market profitability analysis, and analyzes the reasons why Alibaba cloud computing chooses differentiation strategy and the impact of this strategy on Alibaba cloud and even Alibaba group.
Profitability, Market, Macro economy, Differentiation strategy
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