The ratings of TV series are influenced by three dynamic factors: politics, economy, and technology. These three forces restrain and influence each other, which creates a complex social background for the growth of TV series and the development of TV series ratings in China. Affected by the development of technology and the industrialization of TV series, the production of TV series is also developing in a diversified direction. The marketization and industrialization of the TV drama industry chain, and the increasing entertainment and commercialization of the TV series, these backgrounds have provided a strong impetus for the ratings of TV series.

Yan Wang. Multi-Brand Strategy Management of Product Visual Communication Design. Frontiers in Art Research (2020) Vol. 2 Issue 4: 16-17. https://doi.org/10.25236/FAR.2020.020406.

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