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Academic Journal of Humanities & Social Sciences, 2020, 3(9); doi: 10.25236/AJHSS.2020.030901.

Analysis of Social Media Marketing Mode in the Internet Era


Jun Liu*, Qiqi Xie

Corresponding Author:
Jun Liu

Business School, Northwest University of Political Science and Law, Xi'an 710122, China
*Corresponding author


With the rapid development of internet technology, social media in China is gradually becoming mature. At present, people have entered a new and diversified social media era. Through the relevant literature review, this paper analyzes the current situation of social media marketing mode in the internet era, and summarizes the main social media marketing mode. According to the existing problems ofdifferent modes, the paper puts forward some suggestions on the improvement of operation mode and fans management. In order to carry out a more in-depth discussion of the current social media marketing model, based on the actual situation to give a deeper level of thinking.


internet era , social media , marketing model

Cite This Paper

Jun Liu, Qiqi Xie. Analysis of Social Media Marketing Mode in the Internet Era. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 9: 1-15. https://doi.org/10.25236/AJHSS.2020.030901.


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