Using data analysis and case anatomy, this paper interprets the public opinion under the outbreak of “COVID-19 pneumonia” from the perspective of “presence”, and deconstructs the generation mechanism of public opinion under the current media ecology. At the initial stage of the “COVID-19 pneumonia” epidemic, the “media time and space” based on cyberspace was built under the active “presence” of some people. In the following month, people were “present” one after another through active information acquisition, and the energy in the field continued to increase. On January 20, the statement of “human to human” was announced, and the amount of epidemic coverage was “blowout”, which immediately activated the public opinion ecology in “media space-time”. The generation of public opinion under the epidemic situation has exposed the weakness of the current media social early warning and the public's negative resistance to the traditional “agenda setting”. Under the new public opinion ecology, the way people get information and participate in discussion has changed, and a new double public opinion field ecology has been constructed. In the new ecological environment, mainstream media and social media, which are in the “one light and one dark” mode, should make good use of their own advantages and shoulder their social responsibilities. They should not only do a good job in guiding public opinion, but also pay attention to the emotional satisfaction of the people, so as to guide the people to complete the “presence” ceremony.

Du Xin. Public Opinion Analysis and Strategy Research in the Epidemic Situation of “Covid-19 Pneumonia” in the Presence of the Whole People. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 9: 84-99. https://doi.org/10.25236/AJHSS.2020.030910.

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