Brainstorming is a common method to stimulate creativity, but it often ignores the cost of time and labor. Objective The purpose of this paper is to study the quality and efficiency of the four methods of brainstorming creative screening, and strive to explore a screening method that takes both into account. Methods collaborative filtering technology was used to eliminate not good ideas, while maintaining the collective consensus of all participants on good ideas. New screening strategies and methods were proposed and preliminarily verified. Each group was divided into three groups based on 50 different screening methods. Result The results show that the new design group takes the shortest screening time, the participants have the highest satisfaction with the process, and the screening quality is close to that of the negotiation group. Conclusion the new design can achieve a faster screening speed than the scoring method by reducing workload effectively. Meanwhile, the screening quality close to the negotiation method can be obtained by maintaining the consensus of the whole team, which achieves the purpose of both efficiency and quality.

Yubo Zhang, Min Lin. Research on efficiency and quality in the process of creative screening. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 9: 120-131. https://doi.org/10.25236/AJHSS.2020.030914.

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