Frontiers in Art Research, 2020, 2(6); doi: 10.25236/FAR.2020.020613.
Yubo Zhang*, Min Lin
School of innovation and design, The Guangzhou Academy of Fine Arts, Guangzhou, 510260, China
*Corresponding author
After 40 years of reform and opening up, China has become the world’s second largest economy. With the rapid economic development, local traditional enterprises have gradually paid attention to and realized the importance of user experience for enterprise transformation. However, every traditional enterprise must consider how to integrate user experience into the enterprise's existing model and give play to the market value of user experience. This paper explores the relationship between brand, experience and design. And, combined with brand positioning theory, behavioral economics prospect theory and experience model of design psychology, this paper proposes a brand-experience-design integration strategy model, which has been initially verified in corporate practice.
Experience design; Brand; Integration
Yubo Zhang, Min Lin. Application of Brand-centered Experience Design In the Transformation of Traditional Enterprises. Frontiers in Art Research (2020) Vol. 2 Issue 6: 71-82. https://doi.org/10.25236/FAR.2020.020613.
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