Frontiers in Educational Research, 2020, 3(11); doi: 10.25236/FER.2020.031107.
Jiefei Zhao
Zaozhuang University, Zaozhuang, Shandong, China
Against the backdrop of accelerated globalization, cross-cultural communication has become unprecedentedly frequent. Since the turn of the century, China has announced a “going-out” strategy that aims to deepen connections with the world. In particular, documentary, as an important medium for cultural exchange, is utilized as a propaganda tool to introduce China to the world. Although distribution of Chinese documentaries is not quite satisfactory at the beginning, recent years have marked success of several documentaries. To provide implications for Chinese documentaries’ entry in overseas markets, this paper analyzes two popular documentary series “A Bite of China” and “Beautiful China” from perspectives of Roland Barthes's theory of two-level signifying system, language style, audiovisual effects, as well as emotional integration, and outlines their success factors.
Cultural symbols, Language style, Audiovisual effects, Emotional integration, Chinese documentaries
Jiefei Zhao. Interpreting the Cultural Symbols in Chinese Documentaries: Taking a Bite of China and Beautiful China as Examples. Frontiers in Educational Research (2020) Vol. 3 Issue 11: 41-46. https://doi.org/10.25236/FER.2020.031107.
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