School of Art and Design, Shen Zhen Polytechnic, Shenzhen, Guangdong, China, 518055
As a product of the current modernization, the new media not only brings advanced forms of information dissemination, but also has a positive impact on the development of Ideological and political education of College students.The application of new media technology to ideological and political education in Colleges and universities is mainly carried out in three stages:Firstly, colleges and universities need to master and understand the basic knowledge of new media so as to integrate the advantages and characteristics of new media; secondly, starting with the application of new media technology in Ideological and political education, they need to analyze the formation of College Students' ideological concepts, interpersonal communication ability and their awareness of Ideological and political education. Thirdly, it is about the practical application of new media in Ideological and political education in Colleges and universities. On the one hand, we need to pay attention to the construction of the structure and platform of Ideological and political education integrated with new media; on the other hand, we need to pay attention to the improvement of the teaching staff of Ideological and political education in Colleges and universities.
New Media; College Students; Ideological and Political Education; Development; Strategy; Exploration
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