Gannan Normal University, Rongjiang New District, Ganzhou City, Jiangxi Province, China
Under the background of the new economic normal, the Internet and new media have become an important boost to the transformation and upgrading of China's cultural industry structure, which is not only a technological innovation, but also a profound change in various fields and concepts. New media provides information and entertainment services to audiences through mobile phones, computers, televisions and other devices. The Internet tries to break the boundaries of all parties for reconstruction and integration, and constantly tries to transform and upgrade cultures across media. IP-adapted film and television works, which came into being by animation and so on, are entering people's sight at a flying speed, changing the audience's psychology and stubbornly living in the new media stream. Combining with the development of domestic animation, clarifying the integration status of animation IP industry, film and video, game field is helpful to provide countermeasures for the development of domestic animation IP in China under the current new operation mode. Taking high-quality IP as a starting point, it can be extended to different levels to trigger re creation, so as to develop a series of different forms and even cross-border content products.
Internet, New media, Animation ip, Adaptation
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