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Academic Journal of Engineering and Technology Science, 2020, 3(7); doi: 10.25236/AJETS.2020.030712.

Coping strategies for negative comments of online stores


Yiwu Cao

Corresponding Author:
Yiwu Cao

School of Management, Shanghai University, Shanghai 200444, China


Nowadays, with online shopping coming into the public's vision, online shopping users can spread their shopping feelings through the Internet according to their shopping experience, which is the so-called online word-of-mouth. In online word-of-mouth, online reviews account for half of the country. For consumers, online shopping and physical shopping are different, because there is no contact with physical goods, transactions will certainly bring certain risks. Most online shopping users usually choose to browse the comments of previous consumers as a reference before deciding to buy goods. At the same time, in order to effectively avoid risks, online shopping users tend to pay more attention to negative comments. So how to avoid bad reviews is particularly important. This paper collects the online reviews of Jingdong computer online stores, filters out negative comments, classifies them, and summarizes the solutions and methods to avoid bad reviews.


online reviews, bad reviews, solutions online shopping

Cite This Paper

Yiwu Cao. Coping strategies for negative comments of online stores. Academic Journal of Engineering and Technology Science (2020) Vol. 3 Issue 7: 114-123. https://doi.org/10.25236/AJETS.2020.030712.


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