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International Journal of New Developments in Education, 2020, 2(8); doi: 10.25236/IJNDE.2020.020814.

Practical Exploration of Teaching Reform of Advertising Major from the Perspective of Innovation and Entrepreneurship Education

Author(s)

Huijie Wang1,*

Corresponding Author:
Huijie Wang
Affiliation(s)

1 School of Marketing and Logistics Management, Nanjing University of Finance &Economics, Nanjing 210023, China
*Corresponding Author

Abstract

Advertising is a practical and interdisciplinary subject. In the process of learning, students not only need to master basic theoretical knowledge, but also need to exercise through practice. Among them, there are solidified training content and lack of operating experience for students' aspect phenomenon. Innovation and entrepreneurship education focuses on cultivating college students' innovative consciousness, innovative thinking, and innovative ability, and aims to cultivate high-quality talents with entrepreneurial awareness, entrepreneurial qualities and entrepreneurial skills. Carrying out innovation and entrepreneurship education is an important content of advertising teaching and an important way to improve students' professional practical ability. This article proposes corresponding teaching reform measures based on the perspective of innovation and entrepreneurship education, combined with the characteristics of advertising.

Keywords

advertising, innovation and entrepreneurship, practice

Cite This Paper

Huijie Wang. Practical Exploration of Teaching Reform of Advertising Major from the Perspective of Innovation and Entrepreneurship Education. International Journal of New Developments in Education (2020) Vol. 2 Issue 8: 95-104. https://doi.org/10.25236/IJNDE.2020.020814.

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