Shanghai Institute of Visual Arts, Shanghai 201600, China
The change of “user profile” redefines the pursuit of product contentCompared with the state of other periods in history, China's current animation market is no longer simply creating “story products” or “form products” to make an one-time profit, but taking advantage of the east wind of the self-media era to enter the competition of “IP products” collectively, firmly, actively or passively. Compared with the market familiar to the first generation of Chinese animation users, for decades, the ability threshold and input threshold of creators have been decreasing with the development of the times, the track rules of works are constantly changing, and the ecology of the market is also constantly evolving.
Self-media era, animation IP products, two-dimensional users, market ecology
Cao Jingyang. The Ecology and Generation of Chinese Animation IP Market in the Self-Media Era. Frontiers in Art Research (2020) Vol. 2 Issue 7: 90-94. https://doi.org/10.25236/FAR.2020.020715.
 XU Xiao (2020). On the integrated protection of intellectual property rights in China's animation industry. Journal of Minxi Vocational and Technical College, vol.22, no.3, pp.40-44.