Visual communication is a design that expresses and conveys information to the public through visual media. Color elements can determine the visual effects and information conveyed by the design to a large extent. It is very important and necessary to explore the influence and significance of color in visual communication design. This paper studies the application of color elements in visual communication design through the analysis of color characteristics and the performance of color in life and business.

Shiyu Wang. On the Application of Color Elements in Visual Communication Design. Frontiers in Art Research (2020) Vol. 2 Issue 9: 41-45. https://doi.org/10.25236/FAR.2020.020909.

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