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Frontiers in Art Research, 2020, 2(9); doi: 10.25236/FAR.2020.020914.

Analysis and Construction of China ‘Inter-net +’ Business Model Based on Big Data


Ma Ke

Corresponding Author:
Ma Ke

1. Doctoral Candidate of Sejong University, Seoul, 05006, Korea
2. College of Art, Qingdao University of Science and Technology, Qingdao, Shan-dong 266061, China


With the continuous development of science and technology, big data has become an important feature of the rapid development of today's Internet economy. Internet + is a new network technology development model proposed with the continuous development of Internet technology, which has a great impact on China's economic society and economic development. Under the premise of continuous integration of Internet + mode and various industries in China, online sales of artworks based on big data have been quietly launched. However, in the process of development, it is inevitable to have various problems that restrict development, such as the combination of online and offline, the trust between customers and artists, the collection, sales and transportation of artworks and so on. Therefore, making full use of big data technology to further optimize and upgrade the art Internet + business model, so as to adapt to the marketing needs of art under the new situation, and promote the healthy and orderly development of the overall art sales market, thus becomes an important subject to be solved urgently.


Big data, Art, Internet +, Business model

Cite This Paper

Ma Ke. Analysis and Construction of China ‘Inter-net +’ Business Model Based on Big Data. Frontiers in Art Research (2020) Vol. 2 Issue 9: 74-82. https://doi.org/10.25236/FAR.2020.020914.


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