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Frontiers in Educational Research, 2020, 3(13); doi: 10.25236/FER.2020.031306.

A Comparative Study on Multimodal Metaphor in Chinese and American City Promotional Films


Liu Yujun

Corresponding Author:
Liu Yujun

Huaiyin Institute of Technology, Jiangsu, Huaian, 223001; China University of Mining and Technology, Xuzhou, Jiangsu, 221116,China


With the development of information technology, city promotional films are widely used to help publicize a city. Multimodal metaphors, which can integrate the visual image, verbal language and sound together to show the culture of a city, can effectively aids to build the image of the city. Cultures have great influence in the formation and understanding of multimodal metaphors. Based on the multimodal metaphorical theory, this paper takes the city promotional films of Beijing, Shanghai, New York and Washington as examples to illustrate how the multimodal metaphors help covey the cultures of a city and how cultures affect the multimodal metaphors by comparing the similarities and differences in Chinese and American city promotional films.


City promotional films, Multimodal metaphor, Comparative study

Cite This Paper

Liu Yujun. A Comparative Study on Multimodal Metaphor in Chinese and American City Promotional Films. Frontiers in Educational Research (2020) Vol. 3 Issue 13: 36-43. https://doi.org/10.25236/FER.2020.031306.


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