Huaiyin Institute of Technology, Jiangsu, Huaian, 223001; China University of Mining and Technology, Xuzhou, Jiangsu, 221116,China
With the development of information technology, city promotional films are widely used to help publicize a city. Multimodal metaphors, which can integrate the visual image, verbal language and sound together to show the culture of a city, can effectively aids to build the image of the city. Cultures have great influence in the formation and understanding of multimodal metaphors. Based on the multimodal metaphorical theory, this paper takes the city promotional films of Beijing, Shanghai, New York and Washington as examples to illustrate how the multimodal metaphors help covey the cultures of a city and how cultures affect the multimodal metaphors by comparing the similarities and differences in Chinese and American city promotional films.
City promotional films, Multimodal metaphor, Comparative study
Liu Yujun. A Comparative Study on Multimodal Metaphor in Chinese and American City Promotional Films. Frontiers in Educational Research (2020) Vol. 3 Issue 13: 36-43. https://doi.org/10.25236/FER.2020.031306.
 Lakoff G, Johnson M(1980). Metaphors We Live By[M]. Chicago: University of Chicago Press.
 Forceville C.&E. Urios – Aparisi(2009). Multimodal Metaphor[M]. Berlin, New York: Mouton de Gruyter.
 Hu Xuelin(2014). A Comparative Study on Chinese and English “water” Metaphor.[D]. Central China Normal University.
 Yang Huiyong(2017). The Architectural Culture of Huizhou Ancient Residential Houses [D]. Anhui Polytechnic University.
 Qiao qian, Wangyi (2011) The birth of a Country’s Totem-The Statue of Liberty in the Context Transfer and Formation of Value in Communication [J]. Decoration, no.2. pp79-80.
 Zoltan Kovecses(2005). Metaphor in Culture: Universality and Variation [M]. Cambridge University Press.