Economics & Management College, Zhaoqing University, Zhaoqing, 526061, China
This study integrates the Kano with revised IPA model to explore Tourist Satisfaction Improvement Strategy in Airport Terminal. It is not only avoid without considering weakness of service attribute is two-dimensional when apply IPA to analyze solely, and avoid without considering to weakness of service factor importance when apply Kano model to analyze solely. Taking Xiamen airport T4 terminal building as case study, the result found five items which need to be improved and five items which need to be maintained.
Kano model, Ipa model, Revised ipa, Customer satisfaction
Jih-Kuang Chen. Using Kano with Revised Ipa Model Explore Tourist Satisfaction in Airport Terminal. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 11: 98-103. https://doi.org/10.25236/AJHSS.2020.031114.
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