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Academic Journal of Humanities & Social Sciences, 2020, 3(11); doi: 10.25236/AJHSS.2020.031114.

Using Kano with Revised Ipa Model Explore Tourist Satisfaction in Airport Terminal

Author(s)

Jih-Kuang Chen

Corresponding Author:
Jih-Kuang Chen
Affiliation(s)

Economics & Management College, Zhaoqing University, Zhaoqing, 526061, China

Abstract

This study integrates the Kano with revised IPA model to explore Tourist Satisfaction Improvement Strategy in Airport Terminal. It is not only avoid without considering weakness of service attribute is two-dimensional when apply IPA to analyze solely, and avoid without considering to weakness of service factor importance when apply Kano model to analyze solely. Taking Xiamen airport T4 terminal building as case study, the result found five items which need to be improved and five items which need to be maintained.

Keywords

Kano model, Ipa model, Revised ipa, Customer satisfaction

Cite This Paper

Jih-Kuang Chen. Using Kano with Revised Ipa Model Explore Tourist Satisfaction in Airport Terminal. Academic Journal of Humanities & Social Sciences (2020) Vol. 3, Issue 11: 98-103. https://doi.org/10.25236/AJHSS.2020.031114.

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