Welcome to Francis Academic Press

Academic Journal of Humanities & Social Sciences, 2019, 2(2); doi: 10.25236/AJHSS.040039.

Shopping Channel Selection Behavior in the New Media Environment

Author(s)

Fang Qian

Corresponding Author:
Fang Qian
Affiliation(s)

School of management, Shanghai University, Shanghai, China
[email protected]

Abstract

New media environment brings impact and change to the traditional consumer behavior mode. Consumers share information more conveniently and quickly, and their behaviors become more active and rational. At the same time, the influencing factors of consumers' channel choice behavior have also changed, and they pay more attention to the mobile internet environment and network consumption security. Under the new media environment, shopping channel selection behavior has its own characteristics, and “Omni-channel utilization” has become the main trend. Businesses need to pay attention to how to grasp the development trend and rationally choose the channel combination plan.

Keywords

Channel selection, new media environment, Omni-channel utilization

Cite This Paper

Fang Qian, Shopping Channel Selection Behavior in the New Media Environment. Academic Journal of Humanities & Social Sciences (2019) Vol. 2, Issue 2: 17-27. https://doi.org/10.25236/AJHSS.040039.

References

[1] RIGBY, D. (2011).The future of shopping.Harvard business review (12). 64-75.
[2] GREWAL, D. & IYER, G. & LEVY, M. (2004). Internet retailing: enablers, limiters and market consequences. Journal of business research (7).703-713.
[3] Shen Jiexin. (2019). The marketing of consumer goods brand “growing” under the new media environment. New media research.
[4] Sun Hongmei. (2018). An empirical study on consumers' dual channel shopping choice behavior in O2O mode. Business economics research.
[5] Cao zhengjin, & Ding lihong. (2018).Comparison of domestic and foreign research on consumer channel selection. Journal of Capital University of Economics and Business.
[6] Ma Huimin. (2017). the application of Omni-channel mode of retail enterprises in China in the era of mobile internet. China Circulation Economy (4). 10-16.
[7] Wu Zhong, & Tang Min. (2015). Research on consumer channel utilization behavior from the perspective of Omni-channel. Business Research (2), 152-160.
[8] Long Zhenjie, & Liu Yizhi. (2013). Empirical Research on the influencing factors of online shopping behavior——Based on double Channel perspective. Technical economy and management (10). 60-65.
[9] Shi Lei. (2014). Research on customer shopping channel choice behavior in Omni-channel era. Contemporary Finance (2). 69-78.
[10] Luo Huan, & Liu Qin. (2017). Research on Influencing Factors and Marketing Strategies of Network Consumption Behavior. New Marketing (9). 44-45.