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International Journal of New Developments in Education, 2021, 3(1); doi: 10.25236/IJNDE.2021.030106.

From the "Li Yuchun Phenomenon" to See the Dissemination of Contemporary Chinese Popular Culture


Zhenglin Li1, Zhuo Wu2,*, Meng Peng3

Corresponding Author:
Zhuo Wu

123Art College, Sichuan University, Chengdu 610000, China

*Corresponding Author


With the promotion of reform and opening-up policy, Chinese mass culture has had great influence on China, and caused great changes in the past 40 years. Compared with office culture and elite culture, mass culture has been one of the most profound and extensive cultures affecting the Chinese public, which affects people's world outlook, view of life, values, but also made sound economic sense. This paper will analyze the absence of Chinese popular culture at the beginning of the 21st century, Li yuchun phenomenon and its producing process, This discusses the significance of Li Yuchun's rise to celebrity symbol for contemporary Chinese popular culture.


popular culture; cultural transmission;semiotics; celebrity value

Cite This Paper

Zhenglin Li, Zhuo Wu, Meng Peng. From the "Li Yuchun Phenomenon" to See the Dissemination of Contemporary Chinese Popular Culture. International Journal of New Developments in Education (2021) Vol. 3 Issue 1: 29-33. https://doi.org/10.25236/IJNDE.2021.030106.


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