Zibo Vocational Institute, Zibo, Shandong, 255300, China
This thesis uses the basic theories of ideological and political education and communication, starting from the concept of ideological and political education carriers, and analyzes the characteristics, functions and classifications of ideological and political education carriers of mass communication, so as to make a more comprehensive approach to the carriers of ideological and political education in mass communication. Systematic discussion. On this basis, using comparative analysis research methods, it focuses on the similarities and differences between the Chinese and American mass media ideological and political education carriers, and puts forward several enlightenments for the construction of ideological and political education carriers in my country. Subsequently, this article further combines the actual situation of ideological and political education in domestic colleges and universities, conducts an in-depth study on how colleges and universities use mass communication carriers to do ideological and political education work, and discusses how to optimize and optimize ideological and political education carriers in the era of mass communication from different levels. Innovation.
Education carrier, Medial conmunication, Ideological and political education
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