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Academic Journal of Humanities & Social Sciences, 2021, 4(4); doi: 10.25236/AJHSS.2021.040413.

Interactive Design of Intangible Cultural Heritage Based on Social Sharing —The Digital Revitalization of "Su Embroidery"


Yulong Chen1, Ke Xue2

Corresponding Author:
Yulong Chen

1School of Media and Communication, Shanghai Jiao Tong University, 800 Dongchuan Rd., Shanghai 200240, China

2USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University, 800 Dongchuan Rd., Shanghai 200240, China


In this paper, based on the predicament and current situation of the communication of subembroider, combined with the characteristics of subembroider in Wu Region, a digital communication platform for the integration and display of Japanese-signed subembroider cultural information for mobile terminals is built. At the same time, it improved the basic design concept and process of the digital communication platform of Su Embroider, and put forward targeted digital content presentation for the digital communication of Su Embroider. I hope to make use of the social network in the digital age, broaden the path of inheritance and protection of Su Embroider, promote the unbounded sharing of Chinese intangible cultural heritage art, and provide reference for the related digital dissemination of traditional fine arts.


Intangible cultural heritage; Su Embroider; Digital communication; Social sharing

Cite This Paper

Yulong Chen, Ke Xue. Interactive Design of Intangible Cultural Heritage Based on Social Sharing —The Digital Revitalization of "Su Embroidery". Academic Journal of Humanities & Social Sciences (2021) Vol. 4, Issue 4: 53-60. https://doi.org/10.25236/AJHSS.2021.040413.


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