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Academic Journal of Humanities & Social Sciences, 2021, 4(4); doi: 10.25236/AJHSS.2021.040415.

The Influence of Short Video Platform on Audience Use and Reflections—Take TikTok as an example


Guo Zhaoying

Corresponding Author:
Guo Zhaoying

Nanchang Hangkong University, Nanchang, Jiangxi, 330063, China


In the context of the strict prevention and control of the epidemic in 2021, short video platforms have become a popular choice for entertainment, and it is common for TikTok to be the top download of video and audio in the mobile client app download list. In the four months from mid-December 2020 to mid-April 2021, downloads have grown from 5.04 billion to 5.8 billion. While TikTok has a large number of users, its shortcomings, such as vulgar, plagiarism and privacy disclosure, cannot be ignored. How to solve them has become a top priority. Whether TikTok can meet users' demands and guide users to think about whether they can co-existence and how to balance both of them will need to be further explored.


Short video; the audience; Precise push; Privacy

Cite This Paper

Guo Zhaoying. The Influence of Short Video Platform on Audience Use and Reflections—Take TikTok as an example. Academic Journal of Humanities & Social Sciences (2021) Vol. 4, Issue 4: 67-70. https://doi.org/10.25236/AJHSS.2021.040415.


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