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Academic Journal of Engineering and Technology Science, 2021, 4(3); doi: 10.25236/AJETS.2021.040303.

The Study on the New Retail’s Emergence and Development in China


Yinyin Zhang

Corresponding Author:
Yinyin Zhang

School of Management, Shanghai University, Shanghai, 201800 China


The appearance of Internet Finance not only provides great convenience for people’s production and living, but also prompts retailing industry in China into a whole new look. Following, the emergence of the “New Retail” has drawn considerable attention from all over the country. This article regards the relationship between Internet Finance and the “New Retail” as a breakthrough point and bases on the “Wheel of New Retailing” theory to analyze the driving force of production and development history of the “New Retail” deeply. Investigation attributes the “New Retail” emergence and growth to the cyclical theory, which belongs to the “Wheel of New Retailing” theory. It means that the “New Retail” will innovate continuously in China and offer reference significance for retailing practitioners. 


Internet Finance, New Retail, Wheel of New Retail, Cycle Theory

Cite This Paper

Yinyin Zhang. The Study on the New Retail’s Emergence and Development in China. Academic Journal of Engineering and Technology Science (2021) Vol. 4, Issue 3: 16-24. https://doi.org/10.25236/AJETS.2021.040303.


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