Academic Journal of Engineering and Technology Science, 2021, 4(3); doi: 10.25236/AJETS.2021.040303.
School of Management, Shanghai University, Shanghai, 201800 China
The appearance of Internet Finance not only provides great convenience for people’s production and living, but also prompts retailing industry in China into a whole new look. Following, the emergence of the “New Retail” has drawn considerable attention from all over the country. This article regards the relationship between Internet Finance and the “New Retail” as a breakthrough point and bases on the “Wheel of New Retailing” theory to analyze the driving force of production and development history of the “New Retail” deeply. Investigation attributes the “New Retail” emergence and growth to the cyclical theory, which belongs to the “Wheel of New Retailing” theory. It means that the “New Retail” will innovate continuously in China and offer reference significance for retailing practitioners.
Internet Finance, New Retail, Wheel of New Retail, Cycle Theory
Yinyin Zhang. The Study on the New Retail’s Emergence and Development in China. Academic Journal of Engineering and Technology Science (2021) Vol. 4, Issue 3: 16-24. https://doi.org/10.25236/AJETS.2021.040303.
 Cao, J.; So, K.C.; Y, S. Impact of an “online-to-store” channel on demand allocation, pricing and profitability [J], European Journal of Operational Research, 2016 (248), 234-245.
 Hou, X.; Gao, Z.; Wang, Q. Internet finance development and banking market discipline: evidence from China [J], Journal of Financial Stability, 2016 (22), 88-100.
 Taylor, E.; Mobile payment technologies in retail: a review of potential benefits and risks [J], International Journal of Retail & Distribution Management, 2016 (44), 159-177.
 Wang, Y.; Wu, Z.; Bu, z.; et al. Discovering shilling groups in a real e-commerce platform [J], Online Information Review, 2016 (40), 62-78.
 Zhu, S.; Chen, J. E-commerce use in urbanising China: the role of normative social influence [J], Behaviour & Information Technology, 2016 (35), 357-367.
 Freathy, P. Employment theory and the wheel of retailing: segment the circle [J], Service Industries Journal, 1997 (17), 413-431.
 Sen, Z.; Song, J. Research on the evolution mechanism of e-commerce and Omni-channel retailing mode in China [J], Journal of Marketing Studies, 2017(25), 169-184.