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Academic Journal of Humanities & Social Sciences, 2021, 4(5); doi: 10.25236/AJHSS.2021.040502.

Why loss aversion matters


Anny Hu

Corresponding Author:
Anny Hu

Beijing National Day School, Beijing, 100000, China


Loss aversion is a phenomenon where gains and losses are unbalanced, which occurs in human financial activities. According to many studies, loss aversion will lead to erroneous results, such as human behaviors, government policies. Therefore, this paper needs to analyze these social problems brought by this behavior's improvement according to the causal relationship.


loss aversion, behavior's improvement, financial activities

Cite This Paper

Anny Hu. Why loss aversion matters. Academic Journal of Humanities & Social Sciences (2021) Vol. 4, Issue 5: 7-9. https://doi.org/10.25236/AJHSS.2021.040502.


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