Wuhan University of Technology, Wuhan 430070, China
Under the background of cultural and tourism integration, how to realize the integration and development of tourism is a new topic facing folk art. Based on the summary of literature on the integration of general art industry and tourism, this paper analyzes the relationship between folk art and tourism. According to the value creation activities of folk art, this paper constructs the realization path of the integration development of folk arts and tourism. First, deconstructs the value chain of folk artists and tourism industry. Then, from the basic activities and auxiliary resources layer, the folk art and tourism value chain is reconstructed.
folk art, tourism, culture and tourism integration, realization way
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