Chongqing University, 400044, Chongqing, China
The birth of the new media era makes the whole society gradually develop diversity. Students in colleges and universities is exposed to new things more frequently. It also makes their mindset of college undertake greater changes than ever before. Therefore, knowing how to use and comprehensively analyze ideological education opportunities and challenges in new media era and doing a good job in ideological education work have become requisites for efficient and stable development.
New media era; Ideological and political education in universities; Opportunities; challenge
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