Chongqing Institute of Humanities and Technology, Hechuan, Chongqing, China
The design and development of cultural and creative products are inseparable from innovation and the inheritance of cultural elements. Traditional patterns have rich cultural characteristics. It is of great research value for the development of cultural and creative industries and the inheritance of traditional culture to apply traditional patterns in cultural and creative design and study its evolution and development. Based on the current development of cultural and creative design, this paper analyzes the evolution history of traditional patterns from ancient times to modern times, as well as the use of traditional patterns in cultural and creative design, sums up experience from the evolution history, combines traditional patterns with modern design, and further develops traditional patterns and cultural and creative design from the aspects of color application, composition design and element series design, So that the two better integration, common progress and development.
traditional pattern; Cultural and creative design; Design evolution; Design development
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