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Frontiers in Art Research, 2021, 3(4); doi: 10.25236/FAR.2021.030414.

Analysis on the development and influencing factors of animation industry in China


Liang Jie

Corresponding Author:
Liang Jie

College of commerce, Southwest University, Chongqing, 402460, China


With the arrival of the new media era, animation has become an important way of entertainment. This article first from the animation industry output value and imports, analysis the current situation of the development of animation industry, then take the measurement model of stepwise regression to analyze the influence factors. The empirical results show that our country animation industry output value and the national culture and related value added of industry were positively correlated, and negatively correlated with animation TV imports. Finally, this paper puts forward countermeasures and suggestions from three aspects of grasping consumer demand, creating extreme animation and innovating business model.


animation industry, influencing factors, empirical analysis

Cite This Paper

Liang Jie. Analysis on the development and influencing factors of animation industry in China. Frontiers in Art Research (2021) Vol. 3, Issue 4: 71-74. https://doi.org/10.25236/FAR.2021.030414.


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