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Frontiers in Educational Research, 2021, 4(9); doi: 10.25236/FER.2021.040919.

Cultural Literacy and the Teaching of Comprehensive Business English


Zheng Chuanyin

Corresponding Author:
Zheng Chuanyin

School of Foreign Languages, Huainan Normal University, Huainan, Anhui, 232038, China


Culture is the essence of human social attributes. The formation of cultural literacy is of great significance for people's growth and development. Compound talents trained in business English must have good cultural literacy. Therefore, when teaching Comprehensive Business English, teachers should dig deeply into cultural elements in textbooks and pay attention to helping students build corresponding cultural literacy, especially Chinese cultural literacy, so as to guide and cultivate business talents with “China’s heart and love”, as well as a global vision.


business English; cultural literacy; teaching

Cite This Paper

Zheng Chuanyin. Cultural Literacy and the Teaching of Comprehensive Business English. Frontiers in Educational Research (2021) Vol. 4, Issue 9: 96-100. https://doi.org/10.25236/FER.2021.040919.


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