Welcome to Francis Academic Press

Frontiers in Art Research, 2021, 3(5); doi: 10.25236/FAR.2021.030504.

Special Family’s Children Problem in American Advertising: Case Study of “Not Broken” and “A Man Like You”


Zhou Chunfa, Pan Juqiang

Corresponding Author:
Zhou Chunfa

School of Cultural Creativity and Communication of Zhejiang Normal University, Jinhua, China


"Single-parent family", "Reorganized family" Become an important part of the American family structure.  This article takes Honey Maid's "Not Broken" and Harry's Razor's "A Man Like You" as advertising cases to analyze the creative sources of the two advertisements, the analysis of the advertisements on children in special families, and the impact of the advertisements.  Research result shows that, the two advertisements naturally integrate their own products and brand concepts into the focus on social issues due to their deep insights and ingenious creativity, achieving a win-win for marketing effects and social responsibility.  However, the role of advertising as a social force is still limited. The problem of children in special families in American society has a long way to go.


American Advertising; Children's Issues; Special Families; Marketing Communications; Social Responsibility

Cite This Paper

Zhou Chunfa, Pan Juqiang. Special Family’s Children Problem in American Advertising: Case Study of “Not Broken” and “A Man Like You” . Frontiers in Art Research (2021) Vol. 3, Issue 5: 10-14. https://doi.org/10.25236/FAR.2021.030504.


[1] Wu Xiaoyuan(2010). An analysis of the causes of the high divorce rate in the United States after World War II [D]. Hebei Normal University, p.42-43.

[2] Cao Meilin(2019). The manifestations of children's psychological problems in reorganized families and educational countermeasures——Based on the perspective of family education[J]. Chinese Journal of Multimedia and Network Teaching, no.1,p.110-111.

[3] Liu Caixia(2014). An Analysis of the Differences in the Marriage Status of Contemporary Women in China and the United States [J]. Zhongzhou Academic Journal, no.9,p.94-95.

[4] Anonymous (2019). The incidence of psychological disorders in children in the United States is on the rise [J]. Children and Children Research, no.5, p.80.