In recent years, with the rapid development of China's economy and the steady improvement of residents' income, the concept of luxury consumption has also changed rapidly. The luxury consumption market has shown a momentum of rapid development, and China has become the largest luxury consumer in the world. Not only that, China's luxury consumption also presents a trend of younger. As a special group that has just entered the society or is about to enter the society, young people have strong consumption demand and advanced consumption concept for luxuries, but their economic capacity is weak or they are not completely independent, so their consumption is limited. Therefore, how to guide the young group to consume luxury goods moderately and rationally has become the starting point of this paper.

Zihan Chen. Configuration of Millennials' Psychological Motivations for Purchasing Luxury Goods in China. Frontiers in Art Research (2021) Vol. 3, Issue 5: 76-80. https://doi.org/10.25236/FAR.2021.030513.

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