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Academic Journal of Humanities & Social Sciences, 2021, 4(9); doi: 10.25236/AJHSS.2021.040910.

Research on the Dissemination Path of the Red Boat Spirit in China in the New Era


Xianting She, Lin Gong, Shubo Yang

Corresponding Author:
Lin Gong

Department of Japanese, Pinghu Normal School, Jiaxing University, Jiaxing, 314001, China


As the successors of the Chinese nation, college students’ ideological and moral cultivation is related to the future and destiny of the country. The red cultural gene contained in the Red Boat spirit can lead college students to shoulder the great mission of the Chinese nation, and its value of the times has a very important inheritance role. . However, it is currently found that with regard to the Red Boat spirit, university survival is low in recognition, interest, value, and behavioral recognition. This paper combines quantitative and qualitative analysis, and according to the relevant situation of the survey results, gives the inheritance subject, Countermeasures and suggestions with practical effects on the content and carrier.


Red Boat Spirit, new media, communication path, college students

Cite This Paper

Xianting She, Lin Gong, Shubo Yang. Research on the Dissemination Path of the Red Boat Spirit in China in the New Era. Academic Journal of Humanities & Social Sciences (2021) Vol. 4, Issue 9: 60-67. https://doi.org/10.25236/AJHSS.2021.040910.


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